Technology leadership · Applied AI · Operations
I draw on more than two decades across software engineering, international project leadership, operations, corporate excellence, and enterprise AI transformation to help teams move from promising ideas to practical, governed adoption.
Based in Jordan · Working across borders
About
My career began in web and enterprise software, moved into embedded automotive systems and international program leadership, then expanded into operations and corporate excellence. That range lets me connect executive priorities with the realities of engineering, delivery, process, and change.
I hold an MBA from Durham Business School, an M.Sc. in Computer Engineering from the University of Duisburg-Essen, and a B.Sc. in Electrical Engineering from the University of Jordan.
Today I lead enterprise AI transformation from strategy and use-case selection through implementation and organization-wide adoption. I also explore cyberpsychology and create Arabic AI content that helps professionals and builders make sense of a fast-moving field.
Experience behind the work
Experience that helps turn complex challenges into clear decisions, practical action, and lasting progress.
Enterprise AI transformation
I help shape AI direction, identify valuable use cases, guide implementation, and build the processes people need to adopt new capabilities responsibly.
Useful for AI roadmaps, pilots, governance, and adoption
Corporate excellence
I have introduced company-wide OKRs, governed cross-functional processes, and led ISO 9001:2015 certification from the ground up, with responsibility for ISO 27001 and CMMI-aligned practices.
Useful for operating models, process design, and performance systems
International engineering leadership
Nearly a decade in Bosch automotive programs, including functional safety for highly automated driving, plus leadership of a 24-person cross-functional delivery team, shaped how I approach complexity, risk, and collaboration.
Useful for complex programs, cross-functional delivery, and quality-sensitive work
Current focus
Finding valuable use cases, creating responsible adoption paths, and helping teams move beyond the hype.
Connecting strategy, process, quality, and technology so organizations can execute with confidence.
Making fast-moving AI ideas understandable and useful for Arabic-speaking professionals and builders.
Explore
Put the experience to work